Last night I sat down to begin the process of addressing my holiday cards that I typically send out to friends and family this time of year. As I was addressing them, I started to think about how I used to get several holiday cards in the mail this time of year. As I looked around my home, only to spot one lone holiday card on my shelf, that I recently received from a dear friend.
I began to think about how in this day and age of emails, text messages, social media, Facebook posts, instant messaging that we’re losing our personal touch. Now, don’t get me wrong I love technology. But, what about the feeling of walking out to your mailbox, opening it up to find a lovely letter or card labeled to you! Oh, that feeling of excitement, anticipation to open it and read it. Not to mention the thoughtful gesture from the sender. Wow, I must be important!
I’m afraid to say that for many generations this personal touch is a thing of the past. But, wait a minute, aren’t we in an industry of “personal” connections? I think it’s important that we take the time to teach students the value in a handwritten note. Share with students the value of sending their customers a handwritten; thank you note, client appreciation’s notes, friendly reminder’s, and yes, the occasional thinking of you! As Master Educators, let’s not forget that these handwritten notes are a powerful tool to build personal connections with customers.
For the month of December, I would like to challenge you, go purchase an inexpensive box of blank cards, sit down and handwrite each of your students a note. Whether, it’s thanking them for attending your school, acknowledging their dedication and hard work, thanking them for going above and beyond, etc. Think about it, many students have never experienced the thrill of receiving a personal handwritten note in the mail. What a wonderful opportunity to share the value of a handwritten note.
Patti Wanamaker brings 21 years of experience to the Milady team, where she currently serves as an Academic Training Specialist. Her intimate understanding of the salon, school, and beauty industry comes from 18 years of hands-on experience as a multi-faceted training specialist, including 8 years of salon and spa ownership of 3 salons with annual sales of $5 million. Her experience in all 3 areas of our industry allows her to think outside the box and develop innovative trainings that not only inspire, but empower educators/trainers to create the most effective learning environments for their students.