We should be ambassadors for our school. Be a cheerleader and brag about what you are
doing in your institution. Take every
opportunity to talk about the student’s achievements and the positive
educational environment found in your school.
There are four major factors that influence the public’s attitude
products offered by the business
Ability of the
staff (instructors) and in our case, the students, ability to deliver the
services and products offered
Prices charged for
products or services
the marketing used to promote the business
Our ability to meet the needs of the public, along with our ability to
teach students to meet the needs of the public is going to play a large role in
our public perception.
Although the student is our primary customer, the public customer is
just as important. The customer allows students to develop and fine-tune their
It all comes down to outrageous customer service. It is all about our ability to deliver
customer service and more importantly teach students how to deliver that
Lisha Barnes is a Cosmetology/Barber Instructor with over 25 years of experience. She started out in a small private school working in Admissions, Financial Aid, Education, and School Director. She was a Director of Education for a chain of Private Cosmetology schools. Currently she serves as the Academic Development Manager for Milady where she supports schools and educators around the nation with continuing education, curriculum development and product knowledge. Lisha has served as an Educator for Milady’s Career Institute; NACCAS Commission; Career Educators of America Committee Member; and has authored numerous writing projects for Milady. This industry experience allows her to see the industry from a variety of viewpoints, which helps in sharing information and ideas with educators all around the world.