Any successful business has to keep an ear to the ground and remain one step ahead of competitors. Savvy professionals recognize an expanding market and develop the products and services to tap into it. For the aesthetician, that expanding market segment is the multi-ethnic clientele and the tool to help achieve success in this segment is Milady’s Aesthetician Series: Treating Diverse Pigmentation. Building a successful career in aesthetics hinges on the ability to identify and treat the skin concerns of this diverse population. Treating Diverse Pigmentation teaches treatments for skin of color that include: the causes of aging and how it affects each race’s unique facial anatomy; a guide through several different skin analysis classification systems; review studies analyzing the racial differences in the anatomy, physiology, and histology of pigmented skin; and case-by-case studies that help the reader recognize skin diseases and disorders common to people of color. The text was created for licensed aestheticians and other professionals working in skincare, including RNs and dermatologists, as well as students. Considering that the majority of the world’s population is ethnically diverse, the aesthetic professional with an eye on the future will not hesitate to take advantage of Treating Diverse Pigmentation.
Julie Moscheo’s style combines thoughtful consideration with cutting-edge creativity, bringing unique possibilities to life through her web/digital design. Holding a Bachelor’s in Fine Arts of Graphic Design from the Sage Colleges, Julie is able to use her experience and inner wild child to deliver innovative, eye-catching, and sophisticated graphic design for Milady’s marketing team. Julie started her career in 2001 as an intern at Thomson Learning. After completing her internship, she went on to spend a year working with a graphic design and printing service to further cultivate her skills in the printing industry while also enhancing her design-style through print copy such as: flyers, brochures, business cards, and more. She returned to textbook publishing and digital learning in 2003 with Milady, a part of Cengage Learning (formerly Thomson Learning). Julie has retained this position for over 17 years and is the driving force behind the brand’s graphic design as the sole designer on the talented marketing team.